EBOOK ´ EPUB The Filter Bubble What the Internet is Hiding From You ä 9781594203008

EBOOK Ê The Filter Bubble What the Internet is Hiding From You ã Eli Pariser

Y undetected until now personalized filters are sweeping the Web creating individual universes of information for each of us Facebook the primary news source for an increasing number of Americans prioritizes the links it believes will appeal to you so that if you are a liberal you can expect to see only progressive links Even an old media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers from your political leanings to the color you painted your living room to the hiking boots you just browsed on ZapposIn a personalized world we will increasingly be typed a Very interesting book Here are the notes I wrote in the margins while reading it on the Kindle Page 15Note This is why I love going to libraries The chance encounter of a new topic you never thought of exploring 256 Page 17Note I need to go to town hall meetings 279 Page 20Notes on this intro I don't mind companies targeting me as I live my life much with a transparent attitude However the author makes very good point that we each end up in or own bubble Now all this info gathering is what I totally want our strategy to be at work we need to know our customer I blows my mind that ppl don't see that at work or don't care 316 Page 29uote “When you log in after a day reading Kindle e books at the beach is able to subtly customize its site to appeal to what you’ve read”Note Ha I'm reading this on a kindle app now Hi 423 Page 49uote Now all that was changing One executive in the marketing session was especially blunt “The publishers are losing” he said “and they will lose because they just don’t get it”Note So true This carries over to the syndication world as well Ppl don't get that you have to make your content reach a demographic Your content can't just be general generalness any like how newspapers behave 661 Page 83uote Stumbling on Happiness author Dan Gilbert presents volumes of data to demonstrate that we’re terrible at figuring out what makes us happyNote But God knows 1080 Page 85uote ensure that we aren’t constantly seeing the world anewNote I wonder if I have poor schema cuz I often see the world anew Or perhaps my schemata is flexible Or maybe I have a bunch able to be referenced like a library Hmmm I think it's the flexible one I don't have a deep library brain My brain is not strong in brute force but nimble and flexible 1099 Page 85uote Schemata can actually get in the way of our ability to directly observe what’s happeningNote What we called in art critiues baggage the viewer brings 1105 Page 91uote contents But to feel curiosity we have to be conscious that something’s being hiddenNote Kinda like how I'm going to start hanging the what is your treasure tag outside the treasure chests 1175 Page 91uote Stripped of the surprise of unexpected events and associations a perfectly filtered world would provoke less learning And there’s another mental balance that personalization can upset the balance between open mindedness and focus that makes us creativeNote Yes The flexible mind for creativity It makes me thankful that right after college I made it a goal to live a creative life and to show others how to live creatively I researched and devoured books on creativity It makes me glad that I did that at a young age it set me up to be where I'm now and where I'm going 1185 Page 92uote Stripped of the surprise of unexpected events and associations a perfectly filtered world would provoke less learning And there’s another mental balance that personalization can upset the balance between open mindedness and focus that makes us creativeNote Whoa Adderall cuts down creativity? AWAY ADDERALL AWAY 1191 Page 93uote Farah the director of the University of Pennsylvania’s Center for Cognitive Neuroscience has bigger worries “I’m a little concerned that we could be raising a generation of very focused accountants”Note Lol our poor accountants 1202 Page 93uote definition ingenuity comes from the juxtaposition of ideas that are far apart and relevance comes from finding ideas that are similarNote Long live wikipedia and its abilities to make us curious about random topics 1206 Page 93uote “By definition ingenuity comes from the juxtaposition of ideas that are far apart and relevance comes from finding ideas that are similar”Note Hmmm interesting point I agree on that definition of ingenuitycreativity but couldn't creativity also be bringing together relevant things? Or am I watering down what creativity is? 1210 Page 99uote One could tie a string to the barometer lower it and measure the string—thinking of the instrument as a “thing with weight” The unamused instructorNote Ha 1286 Page 100uote Avoid smartass physicists But the episode also explains why Bohr was such a brilliant innovator His ability to see objects and concepts in many different ways made it easier for him to use them to solve problemsNote It's too bad there are so many narrow minded But that doesn't bother me much I can stil do my creative thing 1293 Page 100uote The kind of categorical openness that supports creativity also correlates with certain kinds of luck While science has yet to find that there are people whom the universe favors—ask people to guess a random number and we’re all about eually bad at it—there are some traits that people who consider themselves to be lucky share They’re open to new experiences and new people They’re also distractableNote Lol I'm distractible I wonder how many of the hundred of people here so intently focused on the music are distractable 1296 Page 102uote Creative environments often rely on “liuid networks” where different ideas can collide in different configurationsNote This is SO why I want flexible workspaces at work 1315 Page 121uote an awful day in the near future Pandora might know to preload Pretty Hate Machine for you when you arriveNote If I'm in a bad mood I want to hear something positive I don't want to continue in my rut That's like being stuck in a pit and not coming out there's a Scripture reference about the pit in Psalms 1552 Page 121uote it can also be used to take advantage of your psychologyNote It goes to show that you choose your mood Circumstances can be hard but ultimately you choose how to handle it Lke in James are you a ship that is tossed to and fro by every prevailing wind? Your attitude is determined by choices made over a period of time 1552 Page 122uote spring for the slicer dicer that they’d never purchase in the light of dayNote I see what he's saying but 3am is the least likely time I would buy I want to do research first I don't fear this at all Bu it does suck for those who are prone 1558 Page 122uote it’s not such a stretch to imagine political campaigns targeting voters at times Note Notice the proliferation of political tv shows on Sunday mornings the time when we spend worshipping what is most important to us 1565 Page 123 124uote your phone should figure out what you would like to be searching for before you do In the fast approachingNote Ha Right my mind is way too all over the place when I'm walking around public BUT I wouldn't mind hearing interesting trivia about certain places It would also be neat to have a record of al the places I've placed public art for people to see even after it's gone 1579 Page 124uote Westen a neuropsychologist whose focus is on political persuasion demonstrates the strength of this priming effect by asking a group of people to memorize a list of words that include moon and ocean A few minutes later he changes topics and asks the group which detergent they prefer Though he hasn’t mentioned the word the group’s show of hands indicates a strong preference for TideNote Is that because Tide has a logo shaped like the moon or because it's the moontide moving thing? Maybe I use Tide because I tend to do my laundry at night rolls eyes 1590 Page 126uote Though there are people whose posts you’re far interested in it’s her posts that you seeNote I totally want to be able to control this That's why I set up lists but it doesn't show all that I want 1606

BOOK The Filter Bubble What the Internet is Hiding From You

The Filter Bubble What the Internet is Hiding From YouNd fed only news that is pleasant familiar and confirms our beliefs and because these filters are invisible we won't know what is being hidden from us Our past interests will determine what we are exposed to in the future leaving less room for the unexpected encounters that spark creativity innovation and the democratic exchange of ideasWhile we all worry that the Internet is eroding privacy or shrinking our attention spans Pariser uncovers a pernicious and far reaching trend on the Internet and shows how we can and must change course With vivid detail and remarkable scope The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated echoing wor NOTE A month after writing my original review I changed my rating from 4 to 5 because of how it has stayed with me and the number of interesting conversations I have had about itIn the introduction to The Filter Bubble Eli Pariser delivers a very thought provoking message the internet is getting better and better at knowing what we want and personalizing what we see and that is not necessarily a good thing We all want searches and websites to show us what we are after but the our computer experience is personalized what will we NOT see? And what are the conseuences of that? After reading his introduction he had me convinced that this is a tricky issue and I wondered what was left to say in the rest of the book The answer is “A lot” and Pariser says it very well Pariser explores current day influences on the internet from Google Facebook and to lesser known but important players like Acxiom and explores possible future “enhancements” with their advantages and their dangers He does an excellent job of explaining the cognitive biases and other thought mechanisms that make personalization a problem and of describing the effects on various aspects of our lives and society His research was broad and impressive; he uotes sources from John Stuart Mill to Walter Lippman to Dan Ariely WARNING This book cites so many other interesting sounding works that your Want to Read list is likely to growIf there is a weakness it is in the relative lack of solutions but that is not surprising I wouldn’t expect an easy answer to such a complex uestion as this but at least he has done a good job of raising the uestion This is the kind of book I will recommend to a number of my friends all for different reasons and if enough people become aware of the issue and all of its ramification I am hopeful that we can maximize the utility of the internet while avoiding the worst of the pitfalls Read again December 2014 for The Sunday Philosophers

Eli Pariser ã The Filter Bubble What the Internet is Hiding From You PDF

EBOOK ´ EPUB The Filter Bubble What the Internet is Hiding From You ä 9781594203008 í [Read] ➮ The Filter Bubble What the Internet is Hiding From You By Eli Pariser – Johns-cycling-diary.co.uk An eye opening account of how the hidden rise of personalization on the Internet An eye opening account of how the hidden rise of personalization on the Internet is controlling and limiting the information we consumeIn December 2009 Google began customizing its search results for each user Instead of giving you the most broadly popular result Google now tries to predict what you are most likely to click on According to MoveOnorg board president Eli Pariser Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years the rise of personalization In this groundbreaking investigation of the new hidden Web Pariser uncovers how this growing trend threatens to control how we consume and share information as a society and reveals what we can do about itThough the phenomenon has gone largel I read this book because it’s very well known because he gave a famous talk about this at a recent TED conference and because I work and do research on how people think about the information they get from the internet In the end Pariser and I both think about these things a great deal—he worries deeply and writes a book that has essentially one complaint in it His complaint? Internet companies provide personalization services that distortaffectlimit what you can see and it’s hard to know what’s NOT being shown to youHe’s right in some ways and even I worry about this But the book feels to me like a collection of essay fragments that’s been amplified to book lengthHere’s my outline of his book chapter by chapter You can see there are a number of repeated themes but not a book length argument that’s developed 1 The race for relevance personalizing software agents and personalized results are bad Why? Results might be manipulated there’s a bigger problem with companies you don’t know collecting data about you eg Acxiom2 User is the content user behavioral data what you click on what you read is being collected this info is used to drive personalized views of your internet experience this causes the reading audience to split into many smaller camps crowd decisions about what’s good is NOT very smart dull and boring topics get filtered out how will the important stuff get covered? 3 Adderall Society confirmation bias exists if you live in an info bubble isn’t everything you see confirmation? filter bubble eliminates all variant views this gives you a very biased view of the world it gives you focus which is good but it’s like someone taking Adderall implicitly bad 4 The You Loop there is an identity problem—behavior tracking doesn’t always give a rich model of you as a conseuence info is filtered for you and tends to lock in on one particular model of you5 The public is irrelevant surprise The news is manipulated the cloud is run by a small number of companies outreach eg in political campaigns is limited to those who can be influenced 6 Hello World programming is important; you need to understand how algorithms work internet use is voluntary except when you need to compete against people who use it then you're sort of pushed into it for competitive reasons 7 What you want whether you want it or not advertisers are really good at figuring how to get past your defenses 8 Escape from the city of the ghettos some ideas about ways to get around the filter bubble It’s irksome that the book is fundamentally a fairly haphazard collection of mini essays on a small number of topics that don’t make strong arguments The book has section titles like “The robot with Gaydar” and then never says anything about “Gaydar” in the section What should the reader take away from that? What about a chapter like “The Adderall Society” where the argument is a guilt by association He argues that increased focus on a task such as might be provided by a filtering mechanism is a bad thing because drugs like Adderall help some people do that Really? That’s his argument?? Or that Google’s image recognition technology is slammed because Google did NOT launch it He seems worried that such technology exists at all but drags Google into it not because they use it but that it might be possible I also have to object to his style of writing Page 201 “Google Research has captured most of the scholarly articles in the world” Did he really mean “captured” in the sense of “to take control over”? Google Scholar not Google Research provides links to much of the world’s scholarly research literature but that literature isn’t even stored on Google servers—the service is to provide an easily searchable index that gives links to the documents They’re not “captured” in any senseBut this is the way the entire book is written the language is negatively nuanced to make you feel that you’re being given an inside scoop on the evils of information filtering If you take a step back you realize that Pariser is fundamentally interested in how political ideas get munched in the filtering and personalization software He’s worried and in this I agree with him that important stuff—laws policy regulationsall that boring but deeply important political content—will be left out in a consumer interest driven information world Pariser is longing for the days when a really great editor would pick and choose what you really need to know and put it on the front page for your edification He seems to have forgotten all of the yellow journalism that preceeded the golden age of “objective” journalism and has an optimistic view that before automated information filtering and content tailoring we somehow could all easily detect sources of bias and we lived a life of pure objectivity and knowledge That is of course nonsense Everyone has always lived in a highly mediated world Libraries which we tend to think of as ultimately open and bias free information sources have ALWAYS been highly curated selectively choosing what gets included in their stacks and offerings Newspapers ALWAYS have had a political bias sometimes evident sometimes not Compare France’s Le Monde with the New York Times or with the Dallas Morning News or with the LA Times and you’ll see four very different takes on the world Pariser longs for the day when we all read the same canon of literature and daily news But note the fundamental contradiction—he worries that we’re all being pulled into separate information cells that are re confirming our beliefs and diverse in the extreme but at the same time he wants us to live in HIS filter bubble where the important that is important to him information is force fed to us whether we want it or not Is this an important book? Probably if only because it has surfaced some important issues We DO need to be aware of the filtering that is being baked into all of our information services But this has forever been thus his book reminds us that we need to take this filtering seriously especially now that the filtering is constantly changing In the end I actually agree with his recommendations that we become aware of the filters and that we take conscious action to not be simple passive consumers of everything that is wafted our way I just wish he’d written a organized argument about it and been less rhetorically inflamed by the whole thing