SUMMARY The Knack How Street Smart Entrepreneurs Learn to Handle Whatever Comes Up 109

REVIEW Í E-book, or Kindle E-pub Ð Norm Brodsky

E all the difference to the eight successful start ups of his career Brodsky explores this mind set every month in Inc magazine in the hugely popular column he co writes with journalist and author Bo Burlingham best known for his acclaimed book Small Giants In both their column and Knack How Street PDFEPUB #196 now their book they tell stories about real companies facing real challenges and show readers how to apply 'the knack' to their own businesses Brodsky and Burlingham. This is book is highly recommended for those who eager to find simple and practical ways to deal with everyday challenges in business Also it opens a gate wide for new ideas of business not widely spread in the Arab World One of the authors has his own stories of failure which he shares and shows the mistakes he made and how he overcame those failures Don't miss it

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The Knack How Street Smart Entrepreneurs Learn to Handle Whatever Comes UpOffer essential advice such as Follow the numbers that's the best way to spot problems before they become life threatening Keep focusing on your real goal it's amazingly easy to get sidetracked Knack How Street Smart Entrepreneurs Kindle by secondary concerns Knack How Street Smart Entrepreneurs Kindle Don't get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur's reac. In “The Knack” Norm Brodsky shares his passion for business and explains through advice drawn from his highs and lows in business what it is that makes a company successful He starts by putting in plain words the one key metric that will make or break a business gross margin which he recommends to track by hand to really understand where it comes from His advice then runs the whole gamut of business skills including softer skills such as negotiating building relationships with customers relating to employees reacting to employee theft treating your competitors well etc He also explains why having many small customers is better than having a few big onesI found “The Knack” captivating and would recommend it not only to entrepreneurs but to anyone interested in understanding how successful business leaders must think Most of the advice is applicable beyond entrepreneurship in the corporate world or in one’s personal life The book is well written and well organized and I found the summaries at the end of each chapter very helpful I jotted down so many uotes that I think reading the whole book again will be simpler than going through my notes

Norm Brodsky Ð 9 SUMMARY

SUMMARY The Knack How Street Smart Entrepreneurs Learn to Handle Whatever Comes Up 109 ´ [Read] ➻ The Knack How Street Smart Entrepreneurs Learn to Handle Whatever Comes Up ➸ Norm Brodsky – Two of Inc magazine's hugely popular columnists show how small businesTwo of Inc magazine's hugely How Street Epub #219 popular columnists show how small business people can deal with all kinds of tricky situations People starting out in business tend to seek step by step formulas or specific rules but in reality there are no magic bullets Rather says veteran entrepreneur Norm Brodsky there's a mentality that helps street smart people solve problems and pursue The Knack PDFEPUBopportunities as they arise He calls it 'the knack' and it has mad. Although there is a great deal of valuable material in this book for those who are planning to launch a new company or have only recently done so what Norm Brodsky and Bo Burlingham provide can also be of substantial value to all other executives who also wish to establish and then sustain the kind of a company that Welch describes Their choice of a first person narrator is a wise one because it ensures an immediate and personal rapport with the reader Presumably the voice is Brodsky's but those who have read Burlingham's Small Giants will immediately realize that Brodsky speaks for both of them It should also be noted that Brodsky launched seven successful start ups and now provides a monthly column Street Smarts in Inc magazine They are impiricists whose insights are based a wealth of real world experience; they are also pragmatists who understand what worksand what doesn'tin the contemporary business world The toolbox metaphor is especially appropriate because the reader will find in this single source just about all they need to achieve and then sustain success For example in the first two chapters Brodsky and Burlingham explain how to Make the right decisions Manage cash flow properly Balance the sales mentality with the business mentality Anticipate and then prepare for changes with analytics Be resilient when countering failure and learn from it Identify root cause rather than respond only to symptoms Balance focus and discipline with resiliency Recognize answers and solutions with peripheral vision Then in Chapters Nine and Fourteen Brodsky and Burlingham explain how to Build relationships that retain your most profitable customers Help those customers to become smarter buyers by understanding your business Treat long time customers like new prospects so they won't feel taken for granted Allocate sufficient time for face time with customers Select salespeople who will be appropriate representatives of the company Determine criteria for determining who should not be hired to sell Compensate salespeople to avoid internal competition and division Involve all other employees as an extended sales force My references to how to are deliberate because all of Brodsky and Burlingham's suggestions and recommendations throughout their lively narrative are results driven They also explain various how not to's so that the reader can avoid unfavorable results As noted in the Introduction A smart person learns from his or her mistakes A wise person learns from other people's mistakes In this context I am reminded of what Peter Drucker said in a Harvard Business Review article in 1963 There is surely nothing uite so useless as doing with great efficiency what should not be done at all