Scoring Points How Tesco Continues to Win Customer Loyalty ePub å 294 pages Download Î Clive Humby

kindle Scoring Points How Tesco Continues to Win Customer Loyalty

Scoring Points How Tesco Continues to Win Customer Loyalty ePub å 294 pages Download Î Clive Humby ↠ ❮PDF / Epub❯ ✈ Scoring Points How Tesco Continues to Win Customer Loyalty ⚣ Author Clive Humby – Johns-cycling-diary.co.uk Swiping a grSwiping a grocery store's loyal customer card has become second nature to shoppers these days  Scoring Points one of the seminal marketing books of the last decade tells the story of how British supermarket chain Tesco conceived launched and developed its hugely successful Clubcard program and Had to force myself to get through this book I read it for work reasons There are some really interesting stories included and I found it entertaining to look up via LinkedIn the key Tesco staff involved and other people mentioned to see what they are up to now Most of them are now at director level which says somethingI'd sum this book up as an insight into how to use loyalty data laterally to extract true value out of it It was definitely worth reading I'm glad I did

kindle ´ Scoring Points How Tesco Continues to Win Customer Loyalty Ü Clive Humby

Mer loyalty marketing work even when almost every other loyalty program failed thanks to vision a strong team ethic and a company wide commitment to customer satisfaction It includes three new chapters including an examination of the US retail market and the authors' work with both Tesco and Krog Interesting look into how a loyalty programme can revolutionise the way a grocery retailer operate Some chapters of the book is written by different authors with different styles but beyond that the message is still pretty clear about what actions were taken and what impact they had

Clive Humby Ü Scoring Points How Tesco Continues to Win Customer Loyalty eBook

Scoring Points How Tesco Continues to Win Customer LoyaltyTransformed itself into a winning brand Authors Clive Humby and Terry Hunt two key members of the project and Tim Phillips a leading business writer and broadcaster bring a compelling behind the scenes account of Clubcard the successes failures and lessons learned They show how Tesco made custo This book is still my favourite CRM and Loyalty subject matter resources The Tesco programme is still very much alive in the UK right now and this book is still continually updated; the book's business cases and baseline metrics will be relevant to anyone tasked to design or manage a loyalty programme